Founded in 1963, Automobili Lamborghini is headquartered in Sant'Agata Bolognese in Northeastern Italy. There the world-renowned automobile manufacturer creates some of the world's most sought-after elite sports cars including the Huracan LP 610-4. Lamborghini has over 122 dealerships worldwide; Automobili Lamborghini is building on a succession of dynamic and elegant super sports cars including the 350GT, Miura, Espada, Countach, Diablo, Murcielago, Reventon Roadster, Aventador and Gallardo.
When Lamborghini planned the opening of its Chicago showroom, the design team believed incorporating digital technology would best represent the elite Lamborghini brand and dealer image to customers, improve up-selling, and educate prospects on Lamborghini vehicle innovations. However, the team wanted to be sure that the digital technology it selected would not compromise the clean contemporary look and high-end, advanced brand image that is a foundational part of guest experience.
When ClearLED presented its ClearLED Poster and ClearLED Wall transparent LED display solutions to the Lamborghini design team, everyone was impressed with its transparency—the ClearLED Wall series 4800mm wide by 2240mm high (188.98" x 88.19") LED display has 6500nit brightness and clearly delivered on their goal to align its signage with the innovation of its products. The pixel pitch for the displays (ClearLED Poster and ClearLED Wall) is respectively 5×8mm and 10mm. The displays not only provide high-resolution quality and brightness to achieve excellent visual effects, but also bring holographic effects to the central stage. The central panel has a total surface area of 10.752 square meters (115.73 square feet) and displays the latest Lamborghini promotional movie.
The CEO of Lamborghini, Mr. Stephan Winkelmann, was very happy with the installation of ClearLED. He’s a firm believer in collaborating with innovative companies like ClearLED to present state of art technology to Lamborghini customers and improve the buying experience. Lamborghini guests were very impressed by the LED video wall, and the display technology also caught a lot of media attention during the opening event.