Lao Feng Xiang Jewelry

Lao Feng Xiang Jewelry | Wuhan, China

Installation Overview

Lao Feng Xiang Jewellery is a renowned old s jewellery vendor. When it opened its new store location in busy Wuhan, the entire second floor store window featured the ClearLED Wall. This street-facing window offered powerful street impact while allowing daylight to filter into the store and improving the shopping experience.

Success Story

Client Overview

Lao Feng Xiang is one of the oldest jewelry stores in China and founded in 1848. The company has attained notable success and has a network of 2,700 retail stores across Mainland China as well as overseas in Australia and Canada.

The Challenge

The management team of the Wuhan store was looking for unique and state-of-the-art signage to set the Lao Feng Xiang store apart.

The Solution

The ClearLED Wall high-resolution 4608mm wide x 2560mm high (264.57" x 100.79") transparent LED display has 6000nits brightness and over 68% transparency, which allows customers to see inside the store from the outside and also allows sunlight in during the day. The ClearLED display sign has been instrumental in attracting new business to Lao Feng Xiang and to elevate the company brand image.