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Jul 20, 2018

Why are company owners switching from traditional to digital signage?

There is a constant growing demand for digital signage over traditional, printed signage. This is because digital signage offer wider range of functionality and creative capabilities. According to a research report by Global Market Insights, Inc., outdoor LED Display Market size is forecast to exceed USD 22.4 billion by 2024.

Here are the reasons why company owners are switching from traditional signage to digital signage:

1. Digital signs are bright—visible from further away, anytime of the day

Traditional posters cannot be seen during the night. Bright window reflection will also diminish the visibility of the poster. LED displays are visible 24/7, from a great distance, and even in bright daylight. Digital signage is ideal for advertising and media architectural facades. LED display solutions are the most cost-effective way to attract customers and achieve high ROI.

2. Less operational cost, with more dynamic, noticeable content

McDonald's removing paper poster to install ClearLED Poster. Read full insight here.

Periodic operational costs are high for traditional signage and paper poster due to printing and shipping. Labor is also required for putting up, replacing, and caring traditional signage. Operational costs increase according to the number of stores. Additionally, paper poster are only capable of static images, special printing such as foil stamping requires more cost per poster.

Digital signage not only allow animated content, there is only an initial one-time operational cost for shipping and labor to set up. Content update and management can be done remotely and instantly.

3. You only need one for all contents

Traditional posters limit its content within the size of the paper—promotional materials requires more physical prints to cover additional information. More physical prints will block visibility of the interior of the store. 

Digital signage can cover unlimited amount of content. Digital signage can support modular designs, which allows the display to build from small storefront sign to giant video wall. They also have transparent display options, allowing the viewers to see through.

4. Creative capabilities—optimize branding aesthetics

LED displays are capable of multimedia content including videos, images, animation, etc. They can also be used as advertising boards, video walls, stadium screens, perimeter boards and scoreboards, etc.

The LED Display Market is evolving as the demand continues to increase. ClearLED is determined to deliver quality products and services that will get you and your organization noticed.

5. Interactivity and adaptable contents

While traditional signage are static, digital signage are capable in adapting its contents to viewers and time of day to execute more targeted marketing. Digital signage also allows additional functions such as face recognition and traffic tracking. They allow business owners to understand more about their customers by providing useful data and analytics such as customer dwell time, viewer traffic, face and emotion-tracking, viewer gender, age, etc. These analytics will help business owners to do more accurate and focused marketing.